A Healthy Approach To Healthcare
For over 20 years, I’ve polished my skills as a writer and creative director, gaining valuable experience at advertising and marketing firms in Peoria, Illinois and St. Louis, Missouri. When the agency I had been employed by for nearly a decade suddenly closed its doors, I weighed my options, took a deep breath, and decided to go into business with someone who I somewhat admired – myself.
Today, I work as a freelance writer for a wide variety of St. Louis-area and nationwide advertising agencies, creating print campaigns, web sites, direct mail programs, brochures, sales promotion, radio and television spots, email blasts, editorial content, and much more.
With an extensive background writing for clients in the healthcare industry - most recently Anthem Healthcare and Wolters Kluwer Health – I am confident in my ability to "think beyond the ordinary" to create impactful, unique, and informative materials for
healthcare clients.
I've included a few brief examples of my work below (click on any image to see a full-size version). Although I am leading with a recent Anthem piece, I am also showing a variety of other clients and industries to highlight the way I think. To review my complete portfolio or to contact me regarding an assignment, call or
email today.
Jeff Roberts Ink™ • 314.324.1271 • jeffrobertsink@yahoo.com
SAMPLE PORTFOLIO
Anthem Healthcare Brochure
This uniquely designed piece informs insurance brokers how they can promote Anthem's comprehensive insurance options designed to put both employers and their employees in the
driver's seat.
Quantum Leap Skydiving Print
This ad prompts readers to live life to the fullest while they still can. It only requires that they have the courage to take the first step – from 10,000 feet. (P.S. I did this one in trade – for a free jump.)
Missouri Film Commission Print
One of a series of ads that illustrates the point that when you shoot your film in Missouri, you’ll have money left over for really important things – like a good scriptwriter!
Pirelli Outdoor
“Desirable Attire” set the racy, stylish tone for this outdoor board that effectively caught the attention of passing motorists (probably driving on far inferior tires).
A-B Table Tents
One in a series of sports-related table tents that encouraged bar patrons to drink smart and choose a designated driver, in a fun, non-threatening manner.
True Fitness Web Site (www.truefitness.com)Whether you’re an Ironman™ triathlete in heavy training or a weekend warrior looking to shed a few pounds, this motivational web site provides helpful information to determine which True Fitness treadmill, elliptical machine or spinning bike will help you reach your goals.
Vickers Technology Brochure
A representation of my technical writing skills, this brochure highlights technology that allows users to simply and efficiently program industrial steel cutting machines.
Grayson County Healthplex Capital Campaign Brochure
This brochure helped to successfully raise capital for a community healthplex facility in Tennessee. I specialize in creating collateral materials that convey financial viability, including annual reports and capital campaign brochures.
DEMA Print Ad
Who says business-to-business advertising has to be unexpected and boring? When the client said he was on a tight budget and wanted to simply show a photo of an industrial car wash bowl, I talked a fellow writer into donating his modeling services and created this ad that helped to greatly increase product awareness - and sales.
